Founded in 1964, Nike has grown to become one of the leading manufacturers of sports apparel, footwear, and equipment worldwide, earning over 24 billion dollars in 2014 alone. Since the 1980’s, Nike’s ad campaigns — Nike quotes, slogans, and commercials — have focused on motivating consumers to push the limits physically and strive for. Download and enjoy this font from the link below. Nike’s name is derived from the name of one of the Greek Gods. Greek stories say that Nike, the god of victory, has influenced countless brave warriors and has led them to win their land. It was the Nike wings that motivated fighters to make their way to the battlefield. Nike 2002-04 by Daniel Gellatley. In Basic Various. 91,929 downloads (27 yesterday) Free for personal use. Download Donate to author. Nike 2002-04.ttf. It is known that the name was taken from the Greek language, meaning victory. A goddess represented this back in mythology. So, let’s discover more details about the Nike font and how did it get chosen. How did the Nike font get in the logo? Just do it is the well-known slogan of the Nike company. It was created back in 1988 in an agency meeting.

Nike trademarks are trademarks owned by this leading shoe manufacturer. Companies like Nike use trademarks to protect their brand. 7 min read

1. What Is a Trademark?
2. Two Types of Trademarks
3. Five Levels of Trademarks Exist
4. Trademark vs. Copyright: What's the Difference?
5. What Is a Copyright?

Nike Slogan Font

6. Ideas Can't Be Protected
7. Nike and Its Trademarks What is nike slogan

8. NIKE vs. Nike
9. Affiliate Brands
10. The “Jumpman” Logo
11. Sneakers With Knit Uppers
12. Trade Secrets
13. Does Nike Permit Use of Its Trademarks, Logos, Images, or Advertising?

Updated June 30, 2020:

What Is a Trademark?

Nike trademarks are trademarks owned by the leading shoe manufacturer. Companies like Nike use trademarks to protect their brand. With a trademark in place, a company can prevent unauthorized use of their intellectual property. Items that can be trademarked include catchphrases, names, figures, lyrics, and symbols.

A standard trademark registration will last for 10 years, and when it is set to expire, you will need to re-register your trademark to secure another 10 years of protection. If you don't regularly use your trademark, you may lose your rights to your mark.

Two Types of Trademarks

There are two different trademarks that are available. The TM symbol is used for common law trademarks, which are trademarks that are in use but have not yet been registered.

The ® symbol is for trademarks that have been registered with the United States Patent and Trademark Office (USPTO). A registered trademark provides much more extensive protections than common law trademarks.

Five Levels of Trademarks Exist

If you're interested in registering a trademark, there are five different trademark levels that you could choose:

Fanciful: A fanciful trademark consists of a word that has no meaning outside of the mark. An example of this would be Kodak.
Arbitrary: These trademarks are words that exist in reality, but are not used to describe the actual products of the company. An example of this is Apple, a company that makes computers and other tech products.
Suggestive: A suggestive mark is a trademark that implies a connection between a company and a product.
Descriptive: A descriptive trademark describes the exact good that the company provides.
Generic: These marks are comprised of generic words or phrases such as “computer store.”

Trademark vs. Copyright: What's the Difference?

Copyrights and trademarks are legal protections for different types of intellectual property. You may be entitled to compensation if someone uses your copyright or trademark without obtaining your permission. If you've read a book, visited a website, or purchased a product, it's likely you've seen either the TM or © symbol.

What Is a Copyright?

Copyrights are slightly easier to understand than trademarks. You can copyright any type of original content or intellectual property that you have created.

Types of intellectual property that can be protected by copyrights include:

Architectural plans
Paintings
Screenplays
Songs
Stories

When you copyright a piece of intellectual property, the work of art, not its subject matter, will be protected. For example, if two novels cover the same subject, their copyrights will not be violated if the writing style, length, and approach of the novels are different. While copyrights don't need to be registered, they won't last in perpetuity.

A copyright will last for the entire life of the artwork's creator, plus 70 years after their death. Once your work of art is published, it will be protected by copyright law. Once the 70-year post-death period has ended, the work of art becomes part of the public domain and can be used by anyone.

Ideas Can't Be Protected

Because ideas are so ubiquitous, they cannot be protected by any form of intellectual property law. However, you can use a trademark to protect the name of your idea as long as you put the idea to use. You can also protect a story, but not the subject matter that it covers.

The only way to protect an idea is by applying for a patent. However, there must be a plan in place to use your idea before a patent will be granted.

Nike and Its Trademarks

Nike holds several trademarks, including their famous swoosh symbol and the phrase “just do it.” Essentially, Nike has a trademark on its name, slogan, and symbol. If the company had failed to trademark any of these items, they could be used in another company's marketing.

NIKE vs. Nike

When referring to the actual Nike company, you would write NIKE, Inc. Use Nike, without the capitalization, when making reference to the brand.

Affiliate Brands

The correct way to reference one of Nike's affiliate brands is Hurley International LLC and Converse Inc.

The “Jumpman” Logo

One of Nike's most famous trademarks is the “Jumpman” logo, a silhouette of former NBA player Michael Jordan. This logo can be found on every Jordan brand sneaker and originated with a Life magazine photograph.

In the summer of 1984, a photographer by the name of Jacobus Rentmeester took a photograph of Jordan in midair as he was about to dunk a basketball. Later on, Rentmeester filed an infringement lawsuit in a district court in Portland, Oregon. According to him, after the photo was published in Life, Nike paid him for the right to temporarily use transparencies of the image for slide presentation only, without any other form of duplication.

Then, Nike came up with its own Jordan image, which was almost identical to Rentmeester's, and began using it in its marketing campaigns. Black friday gaming mouse 2019. The photographer confronted Nike about its image, saying that it was essentially a reproduction of his original. In response, the sportswear giant paid him $15,000 in order to continue using the image it created. An invoice for the $15,000 was submitted during the legal proceedings. It was specified in the invoice that Nike was only allowed to use its image for two years in North America, with all other rights belonging to Rentmeester.

In 1987, Nike introduced its Jumpman logo, which is a silhouette of the Jordan image it created, and the photographer again said that it was a duplicate of his image. More than 30 years and billions of dollars in sales later, the sportswear company is still using the Jumpman logo, while Rentmeester is asking for a share of the revenue generated through the use of the image. Even a small percentage of the revenue from products bearing the image will be significant. According to SportsOneSource, Jordan sneakers generated over $2.6 billion in sales in the U.S. in 2014.

The sneakers that bear Michael Jordan's name and image have helped Nike become one of the leading sportswear brands in the world today. Even a short-term injunction that prevents the use of the Jumpman logo will be a major headache for the company. Over the years, the Jumpman logo has become synonymous with Jordan products.

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